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The jury’s out. 80% of CEOs view sustainability as a means to gain competitive advantage relative to peers. Over 85% of millennials want to work for an organisation with a strong social conscience and the same percentage would stay with an employer if it reports on how it’s lowering its environmental impact.

Environmental and commercial interests are now firmly aligned. The only question is how to harness this double-whammy opportunity. The answer? Incendium.

Sources: PwC, Forbes, Transform, Accenture

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